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Black Marble


Thanks for choosing Annie to mentor you in your aesthetic career. Every week you will meet with Annie for one hour, this can be done by phone or in person. A set time each week is ideal. Three days a week you can do a quick check in/question/text exchange whenever you feel it's necessary. During this mentorship you can define your own goals with Annie. Some goals may be, higher income, increase in clientele, understand how to treat skin, gain a social media following or anything that you feel needs attention in your business. Listed below are topics that will be covered in your 6-12 month mentorship. Good luck!

Black Marble

Subjects covered in Mentorship

The Business Basics

  • Online booking options

  • Scheduling

  • Pricing your services

  • Creating forms & contracts

  • Selling treatment plans

  • Recurring payment plans

  • Self employed taxes

  • Insurance and laws

  • Tracking income and expense


Attracting Clients

  • Retaining & rebooking clients

  • Client satisfaction

  • Referrals

  • Become fully booked & busy


Social Media Mastery

  • Posting valuable content that engage and drive sales/bookings

  • Stories that sell

  • Creating an appealing instagram

  • Website building

  • Response time

  • Before and after pictures


Retailing & Selling

  • Product & ingredient knowledge

  • Educating clients for at home care

  • Treatment options

  • How to effectively sell



  • Tracking every sale, service and expense

  • Using worksheets to keep yourself productive

  • Creating goals & completing them



  • How to appeal to clients

  • Professionalism in your clothing/appearance

  • Professionalism in your aesthetic room

  • Mood boards

  • Room ambiance

  • Naming

  • Logo


Skincare Mastery

  • Understanding ingredients & proper use

  • Learning skills you didn’t learn in school

  • Become more efficient

  • Turn over the room in 3 minutes or less

  • Give clients results that keep them coming back

  • Understanding what to use for each skin concern

  • High frequency

  • Extractions

  • Ultrasonic

  • Massage

  • Steam/exfoliation

  • Dermaplaning

  • Microneedling

  • Peels


Lash Mastery 

  • Proper technique

  • Aftercare

  • Retention

  • Allergic reactions

  • Taping and mapping

  • Removal

  • Volume, mega volume, Russian fans

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